The fast food chain "Checkers" has come under fire for its new "Rap Cat" campaign.
The promotional campaign encourages customers to cut holes in their hamburger bag then put their cat inside.
Some think the advertising stunt is anything but funny.
In the Checkers commercial, Rap Cat is a puppet. Now, the burger chain that likes to push its dual-drive-through concept is under fire for special burger bags designed to look like Rap Cat's jersey, complete with a 3-step process to modify the bag so you can force your cat to wear it.
Checkers is asking customers to send in their best shots or videos.
The cat's owners may be laughing, but animal control officials aren't.
"It appears to be an exercise, I'm sorry, in ignorance," says Marti Ryan with Hillsborough Animal Control. He says people who try to follow through with the Checkers promotion could hurt themselves or their cat.
"So if you try to put them in a paper bag and make them dance and take pictures, they're going to exhibit a typical fight or flight response. And if they fight, you're going to get hurt," he says.
A Checkers spokesperson says the Rap Cat bag promo is not intended to hurt animals. Checkers does have a disclaimer on their hamburger bags.
It reads, "Not all cats will be down with wearing this bag. Do not harm or endanger any cat."
Hillsborough Animal Services officials are considering asking a judge to force Checkers to bag the promotion by issuing a temporary injunction.
FULL ARTICLERap Cat Website
(Featuring the Meow Meow Rap Song)